WhatsApp recently announced the launch in Spain of new functionality. This new feature will allow companies to promote and sell their products and services through a catalog.
The new functionality allows companies to promote their products in the WhatsApp Business general catalog. The first step to create it is to have an official WhatsApp Business account.
How to incorporate WhatsApp depending on the size of the company?
Small companies and freelancers who want to incorporate WhatsApp as a communication channel with their customers must register and create a company profile in WhatsApp Business.
For their part, SMEs and large companies that need to manage a large volume of interactions need to contact a provider certified by WhatsApp to integrate the API with a communication tool.
Once integrated, companies will have a verified profile and will be able to use WhatsApp as a communication tool.
WhatsApp Business: customer acquisition, conversation, and loyalty
Since the launch of WhatsApp Business in 2018, the Facebook application has become a new agile and simple communication and customer service channel. Large, small, and medium-sized companies have a new solution for omnichannel customer relations. It is, therefore, a marketing tool suitable for:
- Client Communication.
- Attention and management of queries and requests
- Customer acquisition.
- Customer loyalty.
How to sell through WhatsApp if you are an SME or a small business
The incorporation of the WhatsApp product catalog expands the use of this application as a marketing tool allowing promotion and direct sales in a channel that has more than 25 million users in Spain.
However, at the moment, the WhatsApp Business product catalog is available only for small businesses and SMEs.
To connect WhatsApp Business with the WhatsApp Product Catalog, brands that have a verified profile on WhatsApp Business must follow the following steps:
- Go to the Company Settings option, within the WhatsApp Business Settings menu.
- Click on the Catalog option to access the catalog administrator.
- Once inside the administrator, click on the + symbol to add products accompanied by image, name, price (optional), and a short description.
- Click on ´Save´ and voilá.
How to use the WhatsApp Business product catalog
After setting up the product catalog, brands can promote their products in conversations held with customers and the messages sent to their audience. It is advisable not to abuse this second option to avoid saturation and increase the possibility of starting a conversation.
In both cases, the company must click on the + sign and click on share. The user will receive a message in their WhatsApp application with a link that directs to the WhatsApp product catalog.
With this new functionality, companies can offer their products: Easily, simply and professionally, in the most used messaging application.
All the details for creating the catalog are available on the official WhatsApp page.
